SaleUp Lead Scoring for SalesForce

Increase sales for your business by focusing on the most promising Leads first

How to Design an Effective Lead Scoring Matrix

Why you need Lead Scoring Matrix?

The way from initial contact with a lead to the final purchase decision and even further – turning a one-time customer into a partner cannot be covered under a single rule. All leads are unique and each of them needs a specialized approach. Sure, there may be just not enough sales staff to determine all the time for each individua lead. This turns into a need of some sort of schema or system to somehow prioritize the leads to properly distribute your team resources. That’s where Lead Scoring kicks in. This is basically a way of assigning a value for each lead and then engaging with him or her based on the priority ranking.

Lead Scoring Matrix

Lead Scoring Matrix

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