Why you need Lead Scoring Matrix?
The way from initial contact with a lead to the final purchase decision and even further – turning a one-time customer into a partner cannot be covered under a single rule. All leads are unique and each of them needs a specialized approach. Sure, there may be just not enough sales staff to determine all the time for each individua lead. This turns into a need of some sort of schema or system to somehow prioritize the leads to properly distribute your team resources. That’s where Lead Scoring kicks in. This is basically a way of assigning a value for each lead and then engaging with him or her based on the priority ranking.